# What is CENTRAL

It has been empowering [MaGIC](https://mymagic.my) since 2016 connecting ecosystem partners & entrepreneurs through integrated, convenient and quality digital services.

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This documentation is still at infancy stage of development. Tech team are working hard to complete it!
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### With CENTRAL You Can:

* **Remove Information Silo** with CENTRAL acting as a Single Source Of Truth (SSOT) for data

![](https://2321992080-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MSzNj7-9AhUeicjQgKl%2F-MSzThJmD1wYA3SdJZI7%2F-MSzUGqFWO_6Qo4nD5kS%2FScreenshot%202021-02-08%20at%2010.33.37%20AM.png?alt=media\&token=d92badef-66ef-4d1e-813f-031db9fb5877)

* **Overcome Management Challenge** where KPI is now detailed up to atomic level

![](https://2321992080-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MSzNj7-9AhUeicjQgKl%2F-MT-iFWvuUuS7KwtTmfX%2F-MT-yXAf8IH-D5RDTeHO%2FScreenshot%202021-02-08%20at%205.29.51%20PM.png?alt=media\&token=f3dcf594-7f80-4c0b-a9b6-a0aac0708b7a)

* **Streamline UX Experience -** no more duplicate user profiles in different systems.

![](https://2321992080-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MSzNj7-9AhUeicjQgKl%2F-MSzNmsHhIHcz-b0abRL%2F-MSzO7xRUl8dz2NgzjL_%2FScreenshot%202021-02-08%20at%2010.06.58%20AM.png?alt=media\&token=094a4054-a4a3-4923-ba9b-c24c3e0b654b)

* **Enforce Integration** with systems built by different vendors using the same data standard and stack of technologies.
* **Reduce Redundant Effort** by building together thru Open Source and Open Data